Edward Cook joined the company in February 2001, having spent two years as a director of ICE Mobile Ltd, an ecommerce consultancy. Prior to this, he was a director of a leading technology consulting and training company which he grew from two to 120 full-time staff. He managed the successful sale of the business to The Delphi Group PLC.

Jared Lancaster has been with AVM for 7 years and has worked across all areas of the business. Jared’s background comes from electrical switchgear, focusing on complex control and high voltage equipment. As the industry moved to converge with IT he became certified in industry standard IT qualifications as well as the AV industry qualifications such as ICIA’s Certified Technology Specialist (CTS), Certified Video Conferencing Engineer (CVE) and manufacture specific courses such as Tandberg along with becoming a Crestron Authorised Programmer. Jared directs both the technical resources and the operations department to ensure a high level of technical accuracy and fluent operations at all times.

Craig's technical career began in the manufacturing sector, designing and engineering complex machinery for both the Defence, and Motor Vehicle Industry. Craig Joined AVM in September 2002 as a Service Engineer, now managing, expanding, and developing the Service Department as a highly profitable revenue generator. Craig directs a large team of both field and onsite engineers, supporting blue chip clients all over the UK, and abroad. Craig is qualified as a Certified Technology Specialist (CTS), Certified Video Conferencing Engineer (CVE) and courses from Tandberg, Panasonic and Crestron.

Simon Porter joined Audio Visual Machines Ltd (AVM) as Finance Director in April 2007. Simon was formerly Finance Director of Vida Group Ltd, an electronics group backed by 3i and the Bank of Scotland. Prior to that, he worked for RHM plc and Peek plc in a range of finance and operational roles. Simon qualified as a Chartered Accountant with PricewaterhouseCoopers, and later completed an MBA at Cranfield.

Non-Executive

Sandy started his working life as an officer in the British Army.  Since leaving the army he has held a number of senior positions in operations and finance.  Sandy started, ran and sold a mobile phone operator in Estonia;  was chairman of a number of cable TV companies; senior fund manager of a JP Morgan private equity fund; and managing director of a high tech investment bank. He is a chartered engineer with a degree in electronics and an MBA.  He has led the acquisition process for AVM since January 2005.

Jane joined Octopus Private Equity in 2006. Prior to that she had ten years of private equity experience at Bridgepoint in the portfolio team, where she was responsible for working with and selling over 60 portfolio companies. She has a degree in Accounting from Portsmouth University and is a chartered management accountant. Jane is a non-executive director at AVM.

Alan is a seasoned Chairman and Senior Executive, who has over 30 years experience within the IT industry. He has experience of Chairing both Public and Private Companies and works closely with the Private Equity community in the Technology, Media and Telecommunications sector. He is currently Chairman of AIM listed Fujin Technology plc (formerly known as Matrix Communicatons Group plc); Chairman of VC backed Chronicle Solutions plc, Chairman of Appligenics Ltd; Chairman of Foster MacCallum Ltd, and now joins the Board of VC backed AVM Ltd. Previously Alan has held senior positions within BT, Timeplex, Outsource Group, Giantloop and, most notably was the Founder and Managing Director of Cisco Systems Ltd, Cisco's UK subsidiary. During this time he grew the operation from a standing start to over £300M of revenue. He has a proven track record of establishing and growing "fast track" start ups, and a record of recruiting and developing successful teams. As well as this he has significant experience of conducting business throughout EMEA and Asia; Turnarounds, Mergers, Acquisitions and Fund Raising.